Пожертвування 15 вересня 2024 – 1 жовтня 2024 Про збір коштів

Relationship Marketing: Creating Stakeholder Value...

Main
Business & Economics - Sales & Marketing
Relationship Marketing: Creating...

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing)

Martin Christopher, Adrian Payne, David Ballantyne

0 / 0

Наскільки Вам сподобалась ця книга?

Яка якість завантаженого файлу?

Скачайте книгу, щоб оцінити її якість

Яка якість скачаних файлів?

Категорії:

Business & Economics - Sales & Marketing

Рік:

2001

Видання:

2nd

Видавництво:

Butterworth-Heinemann

Мова:

english

Сторінки:

264

ISBN 10:

0750648392

ISBN 13:

9780750648394

Файл:

PDF, 7.86 MB

IPFS:

,

english, 2001

Читати Онлайн

Виконується конвертація в

Конвертація в не вдалась

Можливо вас зацікавить

Adrian Payne, Martin Christopher, Helen Peck, Moira Clark — Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

Francis Buttle — Customer Relationship Management, Second Edition

Daily Niche Idea. — Relationship Marketing With Emails

Peelen E., Beltman R. — Customer Relationship Management

Arthur Middleton Hughes — The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

John Mullins, Orville C Walker, Harper W Boyd, Jr. — Marketing Management: A Strategic Decision-Making Approach

Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals — Customer Relationship Management: Perspectives from the Market Place

Peter Mudie, Angela Pirrie — Services Marketing Management, Third Edition (Services Marketing Management)

marketing Knowledge — CIM Revision Cards : Strategic Marketing in Practice (Official CIM Revision Cards)

Paul Fifield — Marketing Strategy Masterclass: Implementing Market Strategies

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein — Marketing Metrics: 50+ Metrics Every Executive Should Master

Christopher Lovelock Christopher H. Lovelock — Principles of Service Marketing and Management

Andrew L. Friedman, Samantha Miles — Stakeholders: Theory and Practice

Chris Fill, Karen Fill — Business-to-business Marketing: Relationships, Systems And Communications

Svend Hollensen — Marketing Management: A Relationship Approach

Hollensen, Svend — Marketing management : a relationship approach

Laurie Young — Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Gabe Zichermann, Joselin Linder — Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Paul Gillin, Eric Schwartzman — Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Richard J. Varey — Relationship Marketing: Dialogue and Networks in the E-commerce Era

Joseph H. Boyett, Jimmie T. Boyett — The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

Lynda Bourne — Stakeholder Relationship Management

Helen Peck, Moira Clark, Adrian Payne, Martin Christopher — Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series)

Evert Gummesson — Total Relationship Marketing

John Wilmshurst, Adrian Mackay — Fundamentals and Practice of Marketing, 4th Edition (Chartered Institute of Marketing)

Yvon Prehn — Ministry Marketing Made Easy: A Practical Guide To Marketing Your Church Message

COLIN EGAN — The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Chartered Institute of Marketing)

Helen Peck, Moira Clark, Adrian Payne, Martin Christopher — Relationship Marketing: Strategy and Implementation

Michael Baker — The Marketing Manual (Cim Professional)

Martin Christopher, Helen Peck — Marketing Logistics, Second Edition (Chartered Institute of Marketing)

Chartered Institute of Marketing.; Marketing Knowledge — Marketing fundamentals

Evert Gummesson — Total Relationship Marketing, Third Edition: Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy

Steven Pike — Destination Marketing: An Integrated Marketing Communication Approach

Arch G. Woodside — Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing)

Goeke, Reginald W.; Reidenbach, R. Eric — Competing for customers and winning with value : breakthrough strategies for market dominance

Adrian Payne; Pennie Frow — Strategic Customer Management: Integrating Relationship Marketing and CRM

Mari Smith, Guy Kawasaki — The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Hollensen, Svend — Global marketing

Svend Hollensen — Marketing Management: A relationship approach

Ian Chaston — Knowledge-Based Marketing: The 21st Century Competitive Edge

Steve Baron; Tony Conway; Nick J. Ashil; Mr Gary C Warnaby; Janet Carruthers — Relationship Marketing: A Consumer Experience Approach (Sage Advanced Marketing Series)

Ключові фрази

Пов’язані вибірки